18 Event Floor Plan & Event Tech Platforms Compared (2026)

Search for "event floor plan software" and you land in one of the most
confusing corners of the event tech market. The phrase covers four very
different kinds of products: pure floor-plan and booth-sales
specialists, trade show management suites, enterprise event platforms
where diagramming is one module among dozens, and mobile event apps with
a map tab.

Why this matters: all of them will show you a floor plan
in a demo. Very few treat the floor plan as the center of the product
--- and the difference shows up when you try to sell booths from the
map, change the layout two days before doors open, or help an attendee
find aisle 400 without downloading anything.

Key takeaways

• ExpoFP combines a free plan and 7-day trial with fully published
  pricing: self-service DIY from $149/month and team-built Light,
  Standard, and Pro options.
• Only 3 of 18 platforms publish complete pricing (ExpoFP, Mapd
  Events, Eventeny); everyone else is quote-based or only partly
  public.
• The market splits into three groups: floor-plan & booth-sales
  specialists, enterprise event management suites, and event apps ---
  they solve different jobs.
• ExpoFP wayfinding runs in any mobile browser --- no app download
  for attendees.
• Match the tool to your event's center of gravity: when the floor
  itself is the job, a specialist can be a better fit than a broader
  suite.

This guide compares 18 platforms side by side: ExpoFP plus the 17
alternatives we are most often compared against --- Map Your Show,
EXPOCAD, Mapd Events, Eventeny, eShow, A2Z Events, Cvent, EventsAir,
Stova, Bizzabo, Eventleaf, Eventify, Whova, EventMobi, Swapcard, vFairs,
and ExpoPlatform. They are grouped into three categories --- floor-plan
specialists, enterprise event management platforms, and event apps ---
with one master comparison table, a pricing reality check, and a
decision framework at the end.

A note on this comparison: This article is written by the ExpoFP team, and ExpoFP is one of the 18 products compared. We’ve aimed to keep the comparison fair by highlighting where each platform is strongest and where it may be a better fit. Information about other vendors is based on publicly available materials, and where pricing or capabilities are not public, we say so rather than guessing. Full methodology and legal disclosures are at the end.

How we compared We evaluated every platform on six dimensions that
matter most to organizers looking for floor plan software:

• Floor plan depth. Is the interactive map a core product or a
  feature? Can it handle multi-building venues, multiple levels, and
  last-minute layout changes?
• Booth sales workflow. Can exhibitors see live availability,
  reserve, and pay for a booth directly from the map — or is the
  plan a static picture next to a separate sales process?
• Attendee navigation. Does the on-site map require an app
  download, or does it work in any mobile browser?
• Setup model. Can you sign up and build your event yourself today
  (self-service), or does the vendor onboard you through a sales and
  implementation process (guided / sales-led)? Neither is wrong ---
  they suit different buyers.
• Pricing transparency. Does the vendor publish real prices,
  partial pricing, or require a quote? We only cite numbers vendors
  publish themselves.
• Product scope. Is it a focused tool that plugs into your
  existing stack, or an all-in-one suite meant to replace it?

We did not score service quality, support, or customer satisfaction ---
we have no fair way to measure those for competitors, and this article
makes no claims about them.

The comparison table

Pricing cells reflect only what vendors publish publicly as of July
2026. Always confirm current pricing with the vendor.

Category 1: Floor-plan and booth-sales specialists

These platforms treat the exhibition floor as the core of the product. If your primary job is drawing the floor, selling the booths, and helping people navigate the show, this is your category.

ExpoFP is a floor-plan-first platform: the interactive map is not a
module bolted onto a registration system, it is the product. You build
your floor plan in a browser-based editor, manage booth inventory on it,
and publish it anywhere --- most commonly embedded directly into your
existing event website. One map, three workflows: organizers manage
inventory and layout changes, exhibitors browse a live directory and
available booths, and attendees get wayfinding on-site. Multi-building
and multi-level venues are supported, and reporting shows how the map
and directory are being used. ExpoFP now offers two clear ways to get
started. DIY is the product-led option: your team builds and manages
the map in the browser, with pricing based on booth count ---
$149/month for up to 100 booths, $219 for 200, $309 for 500, and
$399 for 1,000. DIY + booth payments starts at $269/month for up to
100 booths and scales to $349 for 200, $489 for 500, and $599 for
1,000.

Light, Standard, and Pro are team-built options. ExpoFP builds the
map for you, with the level of service increasing by plan. Light is the
entry-level assisted plan and is available only for events with up to
100 or 200 booths: $990 for up to 100 booths and $1,500 for 200. It
includes 1 month of hosting/support, 1 building/level, and 1 major
revision. Booth reservation, sponsorship, and booth payments are not
included with Light. Standard includes 6 months of hosting/support, up
to 3 buildings/levels, and 3 major revisions; Pro includes 12 months,
unlimited buildings/levels, and 5 major revisions. Both are designed for
more advanced layouts, with Pro aimed at complex venues and high-touch
projects.

For events that need online booth purchases, published pricing is also
available for the payment-enabled options. Standard + Payments is
$2,148 for up to 100 booths, $3,002 for 200, $4,072 for 500, and
$4,980 for 1,000. Pro + Payments is $3,396, $4,404, $5,844, and
$6,960 at the same booth-count levels. This gives organizers a choice
between a fully self-service workflow and an ExpoFP-built floor plan
with published starting prices for each approach.

Second, the attendee experience: wayfinding runs in any mobile browser with no app download. Attendees tap a link or scan a QR code and they are looking at
the live map --- no app store, no account, without adding an
app-download step.

Where ExpoFP fits: ExpoFP is deliberately not an
all-in-one suite. It does not try to be your registration system,
ticketing platform, or networking app. The team-built plans cover
floor-plan design rather than ongoing event management tasks such as
importing and maintaining exhibitor data, managing extras, or setting
booth prices. Light is intentionally limited to smaller events and does
not include booth reservation, sponsorship, or booth payments. ExpoFP is
designed to handle the floor-plan layer and work alongside the rest of
your event stack --- which is why several "competitors" in Category 2
are really complements.

Map Your Show

Map Your Show positions itself as a trade show operating system, and it
has earned that framing on some of the largest trade shows in the United
States. Floor plans, booth sales, exhibitor workflows, and mobile tools
live in one connected system built around the mechanics of big
exhibitions. Pricing is quote-based and the engagement model is
sales-led --- a fit for large shows with dedicated operations teams and
procurement processes, less so for an organizer who wants a map live by
Friday.

EXPOCAD

EXPOCAD is one of the longest-standing names in dedicated exhibition
floor plan software, with desktop and web tooling refined over decades
of trade show work. Many established shows and service contractors have
deep institutional experience with it, and longevity in a niche this
specific is a real signal of depth. Pricing is not public, and
evaluating it means engaging with the company or a partner. For shows
already embedded in the EXPOCAD ecosystem --- often via their general
service contractor — continuity is a legitimate advantage.

Mapd Events (Map D)

Mapd Events (part of the Nextech3D.ai family) is, alongside ExpoFP, one of the few true floor-plan-and-booth-sales specialists here — and one of only three floor-plan players in this article that publishes real pricing. Its drag-and-drop editor supports pricing zones and double-booking prevention; exhibitors get a portal, developers get a REST API, and organizers can offer a white-label mobile app.

Notably, Map D charges no platform transaction fees on booth sales — you pay only your payment gateway's rates.

Published pricing is per event: Starter $1,250, Growth $1,999 (where interactive booth sales begin), Scale $2,499, with add-ons quoted separately. Setup is guided, taking 5–15 business days — a fit for its association-heavy customer base, which tends to want a knowledgeable vendor configuring things for them.

Eventeny

Best for Festivals, fairs, and markets with juried vendor applications

Eventeny is an all-in-one platform for festivals, fairs, markets, and conventions, and within that niche it is genuinely impressive. Vendor applications with
jurying, ticketing, volunteer management, and sponsor tools sit alongside drag-and-drop mapping with layers, Google Maps integration for outdoor events, website embedding, and no-app public maps. The community angle: its vendor marketplace community — the companyclaims more than 1.6 million users — means artisans and food vendors may already have Eventeny profiles when they apply to your event.
Pricing is refreshingly public: a free Basic plan, paid plans from
roughly $60/month, interactive mapping on the Pro plan from roughly
$360/month, plus a 3--5% platform transaction fee on payments processed
through the platform. For a juried art festival or farmers market, the
application-review workflow alone can justify the platform.

eShow

Best for Associations, AMCs, and medical events wanting one database

eShow has been building event management software since 1996, and its architecture is a real differentiator: a modular suite — registration, exhibition and
sponsorship management, conference management, lead retrieval, mobile
app --- running on one shared database. On the floor-plan side, its
editor is strong, with DWG/PDF import, polygon booths, and multi-floor
support, and it handles online booth purchase with the priority-points
systems associations rely on for fair booth assignment. Pricing is
quote-based, and eShow's sweet spot is associations, AMCs, and medical
events that want one accountable vendor across the whole event lifecycle
rather than a stack of point solutions.

A2Z Events (Personify)

A2Z Events, part of Personify, is a well-established trade show
management platform covering floor plans, booth sales, and exhibitor
management, with particular traction among associations and
enterprise-scale shows. It can be especially appealing to associations
already using Personify products elsewhere. Like most of its peer group,
pricing is quote-based and the buying process is sales-led ---
appropriate for customers who evaluate event tech through committees and
RFPs rather than a credit-card signup.

Category 2: Enterprise and event management platforms

An important framing: these platforms are complements as much as competitors. Many ExpoFP customers run registration on Cvent or EventsAir and embed an
ExpoFP floor plan into the event website those platforms generate. If
you are choosing between ExpoFP and any platform below, you may not
actually have to choose.

Cvent

Cvent is a major enterprise event technology platform: registration,
event apps, badging, venue sourcing, and diagramming across a platform
built for organizations running dozens or hundreds of events a year. Its
diagramming is oriented around meeting design --- room layouts, seating,
capacity --- inside an ecosystem that also connects planners to venues,
which nothing else here attempts at Cvent's scale. Pricing is mixed and
largely on-request, and buying Cvent is an enterprise procurement
exercise. For a global corporate events team, that is expected; for an
organizer who needs an exhibition floor plan with booth sales, its
broader scope may be more than is required for a floor-plan-specific use
case.

EventsAir

EventsAir is an event management platform with a loyal following among
professional conference organizers (PCOs) and associations, built for
the operational complexity of large multi-stream conferences. Floor
planning exists within a much broader toolkit covering everything from
abstracts to accommodation. Pricing is quote-based. If your business is
delivering complex conferences for clients, EventsAir's breadth is the
point; the floor plan is a supporting actor.

Stova

Stova --- formed from Aventri, MeetingPlay, and Eventcore --- is an
enterprise event technology platform serving global event programs,
combining capabilities inherited from its three predecessor companies.
Pricing is quote-based and the sales process is enterprise-oriented. As
with Cvent, floor planning is one capability within a much larger
platform rather than the product's organizing principle.

Bizzabo

Bizzabo brands itself as an event experience operating system for B2B
conferences, with strengths in registration, attendee experience,
engagement, and event marketing. It is a polished platform in its lane.
Its lane, however, is not exhibition floor plans --- Bizzabo is not a
floor-plan-first product, and organizers whose core problem is booth
sales will find that problem largely out of scope. Pricing is partly
public; confirm with the vendor.

Eventleaf

Eventleaf, from Jolly Technologies, is a registration and event
management platform that includes booth selection within its
registration workflows --- a practical option for organizers who want
registration and basic booth picking from one affordable tool. Pricing
is partly public, ahead of most of this category on transparency;
confirm specifics with the vendor. The floor plan, though, serves the
registration flow rather than standing as a product in its own right, so
organizers with demanding layouts or map-driven booth sales may need
more specialized floor-plan functionality.

Category 3: Event apps and engagement platforms

These products answer a different question — "how do attendees experience the event on their phones?" — and include maps as one feature among many. Several pair naturally with a dedicated floor plan underneath.

Eventify

Eventify is an event app platform that goes further than most peers on
the exhibition side: it includes floor maps and supports booth selling,
making it one of the few app-first products here that touches booth
commerce at all. Pricing is partly public; confirm with the vendor. The
trade-off is inherent to the category: the map lives inside the app, and
the mapping and booth-sales tooling is app-feature-deep rather than
specialist-deep.

Whova

Whova is one of the most popular event apps on the market, with strong
agenda management, networking, community, and engagement tools. If your
success metric is attendee interaction --- questions asked, connections
made, sessions bookmarked --- Whova is squarely built for that. Maps in
Whova are an app feature, not a booth-sales or floor-management system,
and the experience assumes attendees download the app. Pricing is partly
public; confirm with the vendor.

EventMobi

EventMobi is a mature event app platform that helps organizations
deliver branded apps across a portfolio of events, with a track record
stretching back to the category's early days. Its strength is the
packaged, branded attendee app experience, with both guided and
self-service options. As with its app-category peers, the floor plan is
a feature within the app rather than an inventory-managing,
booth-selling system. Pricing is partly public; confirm with the vendor.

Swapcard

Swapcard pairs its event app with AI-powered matchmaking and exhibitor
ROI tooling: recommending the right meetings to the right people and
helping exhibitors quantify the leads they earned. For B2B trade shows
where matchmaking is the promised value, Swapcard is a serious
contender. Its maps orient attendees inside the app; selling booths from
an interactive floor plan is not the product's job. Pricing is partly
public; confirm with the vendor.

vFairs

vFairs made its name in virtual events and has grown into a virtual,
hybrid, and onsite platform, with immersive virtual venues among the
best-known in the industry. For events with a significant online
audience --- virtual career fairs, hybrid conferences --- vFairs solves
problems pure onsite tools cannot. For physical exhibition floors, its
mapping serves the broader platform rather than functioning as a
specialist floor-plan and booth-sales system. Pricing is quote-based.

ExpoPlatform

ExpoPlatform serves trade shows with AI matchmaking and exhibitor
management at its core, giving organizers tools to drive buyer-seller
connections before and during the show. For trade shows where
matchmaking programs are central, that focus is a genuine strength. Maps
exist within the broader platform, but ExpoPlatform's center of gravity
is connections and exhibitor management rather than floor-plan-first
operations. Pricing is quote-based.

Pricing reality check

A useful pricing distinction in this market: of
all the floor-plan-capable platforms in this article, only three publish
complete pricing.

• ExpoFP: free plan and 7-day trial; DIY from $149/month; Light
  from $990; DIY + Payments from $269/month; Standard + Payments
  from $2,148; Pro + Payments from $3,396. DIY is self-service,
  while Light, Standard, and Pro are built by the ExpoFP team.
• Mapd Events: per-event pricing of $1,250 (Starter), $1,999
  (Growth, where interactive booth sales begin), and $2,499 (Scale);
  add-ons quoted; no platform transaction fees on booth sales.
• Eventeny: free Basic plan, paid plans from roughly $60/month,
  interactive mapping on Pro from roughly $360/month, plus a 3--5%
  platform transaction fee.

Everyone else is either fully quote-based (Map Your Show, EXPOCAD,
eShow, A2Z Events, Cvent, EventsAir, Stova, vFairs, ExpoPlatform) or
partly public (Bizzabo, Eventleaf, Eventify, Whova, EventMobi, Swapcard)
--- meaning you need vendor conversations to get a real number.
Quote-based pricing is common in enterprise event technology; it
often reflects genuinely variable enterprise scope. But buyers should
understand what it means in practice: a discovery call, a demo, a
proposal, and typically a multi-week sales cycle before you know whether
the product fits your budget. If your event is three months out, that
timeline is a real cost. Published pricing, by contrast, lets you
shortlist a vendor in five minutes, budget before talking to anyone, and
--- with free plans and trials --- validate the product on your actual
floor plan before spending a dollar. Published pricing can make
early-stage comparison and budgeting easier, while quote-based models
may reflect a more customized enterprise scope.

So which should you pick? Honest answers by scenario:

• You want to build and manage the floor plan yourself. ExpoFP DIY
  starts at $149/month, with a free plan and 7-day trial; DIY +
  Payments starts at $269/month when online booth purchases are
  needed.
• You want ExpoFP to build the floor plan for you. Light starts at
  $990 for smaller events, while Standard and Pro cover progressively
  more advanced layouts, longer hosting/support periods, more
  revisions, and more buildings/levels. Light does not support booth
  reservation, sponsorship, or booth payments.
• You run a festival, fair, or market with juried vendors.
  Eventeny is worth considering --- its jurying workflow, ticketing,
  volunteer tools, and vendor community are built for that world.
  Budget for the Pro tier if you need interactive mapping, and factor
  in the 3--5% fee.
• You are an association show that wants one guided vendor. Mapd
  Events (published per-event pricing, guided setup), eShow (one
  database, priority points), and A2Z Events are the natural
  shortlist; add Map Your Show at large-show scale.
• You are standardizing an enterprise event program. Cvent, Stova,
  or EventsAir are built for that scope --- and you can still embed a
  specialist floor plan like ExpoFP into the sites they generate.
• Your event is app-first: engagement, networking, agenda. Whova,
  Swapcard, or EventMobi are designed around those priorities rather
  than floor-plan-first workflows --- and pair well with a dedicated
  map underneath.
• Your event is virtual or heavily hybrid. vFairs is the
  specialist there; no physical-floor tool substitutes for it.

The pattern is simple: match the tool to your event's center of
gravity. When that center is the floor itself, a specialist can be a
better fit than a broader suite --- and among the specialists, ExpoFP is
the only one you can try free, buy self-service, and deploy without
asking attendees to install anything.

FAQ

Is ExpoFP really the only floor-plan platform with a free plan and
published monthly pricing? Among these 18 platforms, ExpoFP remains
the only floor-plan specialist in this comparison combining a free plan,
a 7-day trial, self-service monthly pricing from $149, and published
team-built plan pricing. Eventeny publishes pricing but is an all-in-one
festival platform (interactive mapping starts on its ~$360/month Pro
tier), while Mapd Events publishes per-event pricing from $1,250.

Can
exhibitors actually buy booths online through ExpoFP? Yes. On
payment-enabled plans, exhibitors can select and purchase available
booths directly from the interactive floor plan. DIY + Payments starts
at $269/month for events with up to 100 booths. Standard + Payments
starts at $2,148 and Pro + Payments at $3,396. Light does not support
booth payments.

Do attendees need to download an app to use an ExpoFP
map? No. ExpoFP wayfinding runs in any mobile browser --- attendees
follow a link or scan a QR code and get the live map immediately.
Several other platforms in this guide deliver maps primarily through
native apps.

Can I use ExpoFP together with Cvent, Whova, Swapcard, or
another platform? Yes, and many organizers do. ExpoFP maps embed into
existing event websites, so it commonly runs alongside registration
platforms and event apps rather than replacing them.

Why don't you list exact prices for most competitors? Because they do not publish
them. Rather than guess, we mark those vendors "quote-based" or "partly
public" and recommend confirming directly. Every price in this article
comes from the vendor's own published materials as of July 2026.

Which platform is best for a multi-building or outdoor venue? ExpoFP
supports multi-building and multi-level venues natively, and Eventeny's
Google Maps integration suits outdoor festival grounds. For complex
indoor halls, also evaluate the established specialists --- eShow's
editor handles DWG/PDF import and multi-floor layouts, for example.

Methodology, disclosures, and legal notice

Who wrote this. This article was prepared by the ExpoFP team. ExpoFP is one of the products compared, and this guide inherently reflects our point of view — we disclose that openly rather than pretending to be a neutral third party,
and we have tried to earn your trust by being accurate, naming
competitors' real strengths, and saying plainly when another product is
the better choice.

Sources and currency. All information about competing products is based on publicly available materials — vendor websites, published pricing pages, and public documentation — as reviewed in July 2026. Features, plans, and prices change frequently; always verify current capabilities and pricing directly with the vendor before purchasing.

No speculation. We make no claims about
non-public capabilities of any product. Where information was not
publicly available, we say so ("quote-based," "not public," "partly
public — confirm with vendor") rather than speculate.

Screenshots. Website screenshots are included for identification and comparison
commentary only, were captured from public pages in July 2026, and
remain the property of their respective owners. We will remove or update
any screenshot at the owner's request.

Trademarks. All product names, logos, and brands mentioned are the property of their respective owners. All company, product, and service names are used for
identification purposes only; use of these names does not imply
endorsement, affiliation, or partnership of any kind.

Scope of claims. This article compares publicly documented features, pricing
models, and product positioning. It is not a review of service quality
and makes no claims about any vendor's reliability, support, or customer
satisfaction.

Correction policy. If you represent one of the products mentioned and believe any statement is inaccurate or outdated, please contact us. We will review promptly and correct anything we got wrong.

Try ExpoFP free

If your next event needs an interactive floor plan — live booth inventory, online booth sales, wayfinding in any browser — you can see whether ExpoFP fits without a sales call:

• Start free: build your floor plan on the free plan, or take the
  full product for a 7-day trial.
• Published pricing: DIY from $149/month; Light from $990; DIY +
  Payments from $269/month; Standard + Payments from $2,148; Pro +
  Payments from $3,396.
• Prefer a team-built map? Choose Light, Standard, or Pro
  depending on your event size and design complexity, or book a demo
  to discuss the right setup.

Head to expofp.com to get started.