ExpoTalks #8: The Art of Designing The Memorable Experience

In this episode we talked with Oli Bailey, who is responsible for Interaction Design at IMEX America and IMEX Frankfurt — two major trade shows in the business events industry.

We discussed how to ensure that attendees are excited to return to the trade show each year, the role technology plays in creating experiences and best practices for attendee engagement.

Some highlights:
✔ Remember that, for attendees, the event is much bigger than the actual show itself — it starts long before and continues after the show
✔ Stop thinking of your show as being confined to just the Congress or Convention Center
✔ Work with your city or country
✔ Be creative with sponsors and technology providers
✔ Be empathetic. "lf people are feeling tired, what can we do to energize them?"

Watch it on YouTube or listen to it on Spotify.