How Much You Can Earn With a Floor Plan?
Interactive floor plans allow trade shows to receive additional income. We had clients who earned up to 100,000 USD selling sponsorship options. Let's go over how you can do it too.
What you can sell?
You can sell:
- Featured listings
- Logos in header
- Logos in booths
- Custom sponsorships and booth extras
- Listing levels
Featured listings
Featured exhibitor listings are shown at the top of every matching search or category and are formatted bold with a diamond icon. Exhibitors with Featured listings received on average 471% more exposure compared to the exhibitors without it, according to our demo plan statistics.
On average, our clients earn $7,000 with Featured listings. A $300 Featured listing upgrade sold to 20% of a 1,000-exhibitor expo would bring in an extra $60,000.
Tip: we recommend setting a price $300 per listing.
Logos in header
Logo in header shows the clickable company logo on the top of the floor plan. A click on a logo would open the exhibitor's profile and highlight their booth. A Logo in header will get an exhibitor on average 523% more views in comparison with a standard booth.
On average, our organizers earn $5,000 with logos in header.
Example: A $200 logo in the header sold to 20 exhibitors would bring in an extra $4,000.
Tip: the recommended price is $100–300 for a logo in the header.
Logo in booth
Exhibitors can have additional promotion with logo in booth that shows the clickable company logo inside their booth on the floor plan. Exhibitors who have a logo in their booth receive on average 454% more exposure compared to the ones who don't, according to our demo plan.
On average, organizers earn $6,000 with Logos in booth.
Example: A $300 logo in a booth sold to 60 exhibitors would bring in an extra $18,000.
Tip: the recommended price is $100–300 per logo in booth.
Though we mentioned the recommended prices here, it is up to you to decide how much to charge. We have clients who charged $1,000 per logo and sold several logos successfully.
Organizers of the Latin Tyre Expo, the leading tire and auto parts show in Latin America, gained an additional $16,000 with sponsorship options. They sold 2 logos in header for $1,500 each and 13 Featured listings for $1,000.
Also, always use our demo plan’s view statistics mentioned above to prove to exhibitors that sponsorship options work.
Sponsorship options can help you cover expenses on our interactive floor plans and even gain additional income.