METSTRADE 2023: Elevating Visitor Experience Through Enhanced Navigation

METSTRADE is the world’s leading platform for professionals in the leisure marine equipment industry. This year it celebrated its 35th-anniversary and was held on the 15-17 of November at RAI Amsterdam. We worked on this event together with Grip and Lively, who designed a mobile app and provided a registration tool.Recognizing the complexity of navigating a trade show with 1,500 exhibitors from 53 countries spread across 11 halls, we implemented several features in the interactive floor plan to make it easier for people to find their way around.

The diverse international attendance was represented by professionals from 150+ nationalities, including 240 new exhibitors. To aid visitors, we strategically divided a floor plan into 19 country-specific pavilions. The interactive floor plan displayed flags for each pavilion, enabling easy identification and navigation for attendees.

Understanding the importance of efficient navigation, we extended our efforts to enhance the overall visitor experience. We made it easy for attendees to find restaurants  by showing locations on the map. The floor plan highlighted various culinary choices, including burgers, pasta, pizza, poke bowls, vegetarian, sushi, soups and more. This feature streamlined the process of locating preferred food options, saving visitors valuable time.

Moreover, VIP entrances, press entrances, parking areas and pedestrian paths were marked on the floor plan. This detailed mapping proved invaluable for decision-makers attending the event, allowing them to spend their time effectively.

Improvements to the METSTRADE event's floor plan helped attendees navigate better, ensuring they could easily locate booths, pavilions, dining options and key entrances.