Swapcard and ExpoFP Announce Strategic Partnership: Elevating Trade Show Experience and Revenue Generation
We are glad to announce our collaboration with event technology platform Swapcard. This partnership integrates event technology software with digital floor plans and wayfinding. The platform has both web and mobile versions.
The tech saves valuable time in event management processes. Due to the integration, all information about exhibitors is automatically updated, ensuring that visitors will consistently have access to the latest version of a floor plan. This eliminates the need for managers to contact the support team every time there are changes to the floor plan or exhibitor information.
One of the standout features of our partnership is the potential to increase revenue.
Swapcard's sponsorship features include page promotions, strategically placed advertisements, sponsored sessions, and push notifications, offering organizers the opportunity to earn up to 40% more on sponsorship packages, depending on the level of sponsorship and features included.
We complement this with sponsorship options such as Featured listings and logo placement in booths and headers, with an average earning of $20,000 USD per event for organizers. These options can be included in sponsorship packages.
"Event organizers understand the importance of making wise financial decisions, given the challenges of the post-pandemic landscape and the constraints of reduced marketing budgets. That's why we've introduced these sponsorship options and encourage all event organizers to use them" says Ross Sudentas, CEO of ExpoFP.
The first event that we worked together on is ICE Gaming London 2024 that will take place on the 6–8th of February at ExCel London. This is a leading gaming event technology event for business growth, development and networking. Swapcard and ExpoFP, complemented by location software services from Crowd Connected, combine to deliver a location-aware mobile app with an interactive floor plan and blue dot wayfinding.
“Our collaboration with ExpoFP is enhancing attendee experiences for in-person trade shows. Leveraging their specialized map solution, we ensure seamless navigation and precise wayfinding, improving engagement and fostering networking interactions onsite. This partnership accelerates map building, granting event organizers unparalleled autonomy. It highlights our commitment to remaining a leader in industry innovation, ensuring we provide our clients with the most advanced and modern event solutions through Swapcard's event technology platform", says Baptiste Boulard, CEO of Swapcard.
We continue collaboration on international trade shows marks a significant step toward the digitalization of the events industry.