ExpoFP and IndoorAtlas To Drive Digital Transformation

Interactive Floor Plans With Highly Precise Indoor Positioning

Interactive floor plan provider ExpoFP and indoor positioning platform IndoorAtlas have announced a joint development: interactive floor plans with accurate indoor positioning and wayfinding. The technology allows expo attendees to easily locate their current position and find exhibitor booths with utmost convenience, even in offline mode. It can be integrated into mobile apps used by organizers on iOS and Android.

With interactive floor plans, users can locate exhibitors, navigate with wayfinding and reserve booths online. Interactive maps significantly reduce frustration levels among visitors when navigating exhibition spaces, resulting in a 25% increase in overall attendee satisfaction.

Also, exhibitors have the opportunity to generate additional revenue by selling featured listings, premium listings, logos in booths and logos in the header of the floor plan. ExpoFP’s demo floor plan case study shows that exhibitors with these options receive 450%-550% more views over the period of three months. Trade show organizers make up to £12,000 upselling these options.

The key feature of the technology is blue-dot wayfinding. It pinpoints visitors’ current locations and maps routes to their desired destinations within the expo.

Software Development Kit integration of IndoorAtlas’s technology ensures precise location tracking inside buildings using the magnetic field and built-in inertial sensors in smartphones.

“Our interactive floor plans, empowered by blue-dot wayfinding, provide a seamless navigation experience that saves time and enhances visitors’ satisfaction,” says Ross Sudentas, CEO of ExpoFP. “With accurate indoor positioning even in offline mode, attendees can effortlessly find their way. We are thrilled to partner with IndoorAtlas to bring this game-changing solution to our clients, setting a new standard for indoor wayfinding services in the industry.”

“The demand for indoor location-aware services has significantly grown,” adds Erik Piehl, CEO of Indoor Atlas. “Trade show organizers strive to enhance customer experience. Our aim is to provide innovative location-aware applications and services for global trade shows and to drive the digital transformation of the exhibition industry.”