How to Drive More Traffic To Sponsors' Booths With QR Codes
When selling sponsorships, it's all about making exhibitors more visible and ensuring they get good exposure at the venue. This leads to more connections and maximizes ROI for the sponsors. The more actions you take before the event, the better. For example, you can attract more attention to their booths on the floor plan using one of the sponsorship options. Also, you can include ads in the mobile app. But what more can you do on-site using tech? We got something for you.
Strategically placed QR codes is another solution to boost traffic to sponsor booths.
Why use QR codes?
- Attendee traffic: QR codes don't just promote your sponsors; they lead attendees straight to them.
- Quick turnaround: These codes can be easily generated and implemented.
- Branding options: Customize them with company logos and brand colors.
- Analytics: Gain insights with detailed analytics on scan numbers, including location, users, and devices. On your dashboard, you can also see and compare exhibitor views, clicks on media within exhibitor profiles and more.
- Package deal: Easily combine QR codes with our other in-built sponsorship options for maximum ROI.
In Details
With a quick scan using their smartphone, the attendee is instantly provided with a map pinpointing their current location and guiding them to the sponsor's booth via the most efficient route. This increases the likelihood of meaningful interactions between sponsors and attendees.
By tracking QR code scans, sponsors as well as the organizers can gain valuable insight about the effectiveness of their presence at the event. They can gather information on the total number of scans, the most effective placements of QR codes and sources of traffic. This data allows sponsors to evaluate the ROI of their investment and helps them to place ads better at your next event.
Organizers can use this data to demonstrate the value of their sponsorship packages to potential sponsors.
Where to place them?
QR codes should be located in high-traffic areas throughout the event venue, such as entrances, registration desks and common areas. They can be placed on the show floor or on a banner that will be used as a starting point on the map. Large bold signages at the entrances work the best.
Embracing innovative solutions like QR codes and interactive floor plans that drive connections and boost ROI will be essential for staying ahead of the curve.
Template and style
You can choose from the templates below. They can be with our without company logos.
Logos and colors
We can customize codes for a consistent look with company marketing materials and ads at your show.
Contact us to get started! Write to support@expofp.com and we will start creating QR codes that boosts traffic to your sponsors' booths.