Navigation at Trade Shows: Four Essentials You Need To Know
Navigating a trade show can be overwhelming. With so many booths, sessions and areas to explore, attendees can easily feel lost or frustrated. But with the right tools and strategies, you can enhance the customer experience by making navigation simple and intuitive.
1. Signage
While digital tools are fantastic, traditional signage remains crucial for effective navigation. Clear arrow signs help direct foot traffic, ensuring attendees know exactly where to go. Signage on ladders and walls provides direction at different heights, making it easy to spot no matter where you are. Signposts, often located at key intersections, not only direct attendees to multiple areas but also serve as convenient meeting points. Quirky and creative signposts can even add an element of fun to the experience. Banners and floor arrows complement these signs by reinforcing directions and guiding attendees smoothly through the space.
2. Staff and Information Desks
Even with the best signage, some attendees might still need assistance. This is where well-trained staff and strategically placed information desks come in. Friendly staff members can provide directions, answer questions and offer a personal touch that makes attendees feel welcome. Information desks placed at key locations can act as hubs where attendees can get maps, schedules and quick guidance on navigating the event.
3. Pre-Event Videos
A short video tour can be incredibly helpful for attendees before they even arrive at the event. By showcasing different areas, booths, and key points of interest, attendees can familiarize themselves with the layout in advance. This preparation not only reduces confusion but also boosts their confidence in navigating the event.
4. Digital Wayfinding
In today’s world, a digital wayfinding system is essential. With a few taps on their devices or kiosks, attendees can select a booth and the map will guide them on the quickest route. Digital wayfinding is not only way more convenient than paper maps, it also reduces environmental impact.
Additionally, QR code can be of help. By scanning a code, attendees can instantly see their current location and get directions to their destination, spending the time at trade show with maximum efficiency.
