Why you should choose interactive floor plans instead of traditional static maps?

Digital transformation of the trade show industry results in redefining strategies to know clients better and provide them with better services. The choice between interactive floor plans and traditional static maps is one of the things that can improve user engagement and customer experience. Here are the things interactive floor plans allow you to do.

1. To enhance customer experience with information overlay: Interactive floor plans can display additional information when you click on specific elements, such as exhibitor details, photos, videos or links to social media. This saves time for the attendees, as they can obtain all the information regarding the exhibitors in one place just by clicking on their booths. Users can also search for specific booths (companies or halls) using filtering options. Exhibitors can create categories and lists (for example, to show participants of a gala dinner before the official opening of the expo as shown here).
2. To make wayfinding easier: Interactive floor plans include wayfinding features that help users find their way within a trade show. Users can input their destination and the system will show the route, like GPS navigation for outdoor maps.
3. To gain extra revenue with floor plans: Interactive floor plans can generate at least $8,000 in revenue even for the smallest of expos and up to $200,000 for large ones.

You can sell:

• Featured listings
• Logos in header
• Logos in booth

Exhibitors with Featured listings received on average 471% more exposure compared to the exhibitors without it, according to our demo plan statistics. Expo organizers can generate significant revenue by selling such an upgrade.Organizers of the Latin Tyre Expo, the leading tire and auto parts show in Latin America, gained an additional $16,000 with sponsorship options. They sold 2 logos in header for $1,500 each and 13 Featured listings for $1000.

4. To boost sustainability: Eliminating the need for printed signage cuts down on paper usage, saving trees and reducing waste.
5. To make it easier for your employees: We often receive comments such as this one from the Virginia Fire Chiefs Association, "I understand your system in 7 days better than I understood our previous system in 7 years."
6. To make analytics-based decisions: We can provide event organizers with valuable insights on the most popular exhibitors, total routes plotted and most popular searches, total exhibitor views, etc. This information will allow exhibitors to plan their next expo accordingly. For example, statistics on enhanced exposure and attendee engagement can be a selling point for in-built sponsorship options.
7. To save time on event management: Interactive floor plans can be integrated with other software systems to optimize event management processes. For example, integration with Zapier during the JetLAG music festival eliminated the risk of missing any updates. Each time a new event appeared, the participants could see it on the floor plan without needing the JetLAG Team to contact our Support Team. With over 100 performances taking place over three days, it was crucial to provide participants of JetLAG with access to the timetable, enabling them to stay informed about the various activities and plan their routes accordingly.
8. To guarantee device compatibility: These maps are designed to work on various devices, including desktop computers, tablets and — what is most important on-site — smartphones. Loading time of the floor plans is up to 2 seconds for over 90% of users on popular devices. Maps adapt to different screen sizes and orientations for a better user experience. 
9. To make it custom: Interactive floor plans can be customized to match the branding and style of a company and to create a coherent branding image. 

If you want to enjoy all these features and make event management processes faster, contact our team and they will gladly show you a demo!