Irina Shateeva

Why you should choose interactive floor plans instead of traditional static maps?

Why you should choose interactive floor plans instead of traditional static maps?

Digital transformation of the trade show industry results in redefining strategies to know clients better and provide them with better services. The choice between interactive floor plans and traditional static maps is one of the things that can improve user engagement and customer experience. Here are the things interactive floor

How to be sure that digital navigation will work at the trade show

How to be sure that digital navigation will work at the trade show

Among the biggest nightmares of event organizers are key speakers that don’t show up, problems with equipment/electricity on-site and event tech issues. Nobody wants to pay for digital navigation that doesn’t work on-site. Here are some tips to make sure everything will work smoothly at a trade

ExpoTalks Webinar, Episode 2: The Art of Handling Objections in Sponsorship Sales

ExpoTalks Webinar, Episode 2: The Art of Handling Objections in Sponsorship Sales

In the second episode of ExpoTalks we talked with Ali Farr, Head of Sales at Easyfair. We discussed successful strategies for overcoming objections in sponsorship sales, common pitfalls and creative ideas that make attendees remember your brand. You can watch it on YouTube: Or listen to it on Spotify. Hope

Webinar "The treasure map: how to uncover hidden gold in your events using interactive floor plans"

Webinar "The treasure map: how to uncover hidden gold in your events using interactive floor plans"

Wednesday 29th November | 4pm GMT | 11am EST | 8am PST Ahoy, event planners! Set sail on an adventure to discover the hidden treasures within your events. Navigate uncharted waters with the help of interactive floor plans and unearth the potential buried deep within your event planning strategy. This voyage will equip

Making It Custom: World Hydrogen Summit and World Energy Storage Exhibition 2023 Use Case

We're lucky to have long-term relationships with many clients and are always pleased to provide custom designs and meet specific needs. This was the situation with the Sustainable Energy Council and three floor plans we created for them. Recently we designed a floor plan for the Hydrogen Americas

Sustainability in Trade Shows: How Event Tech Can Reduce Environmental Impact

Sustainability in Trade Shows: How Event Tech Can Reduce Environmental Impact

In an era marked by growing environmental awareness and the need for sustainable practices, trade show organizers are seeking ways to reduce their events' environmental footprint. One of the ways to achieve this goal is the incorporation of event technology. In this article, we'll explore the various

ExpoTalks: First Episode of Webinar Series on Event Management

ExpoTalks: First Episode of Webinar Series on Event Management

We have recently launched a series of webinars on event management, event marketing and event sales. Each month, we will invite trade show…