Data-Proven Facts That You Need Floor Plans For Your Next Show
As an event organizer, you are always on the lookout for ways to enhance attendee experience. One important tool that helps you with that is interactive floor plans. Here’s why they’re essential for your next show, backed by data.
Interactive floor plan is considered to be a key feature by 48% of eventprofs, according to ExpoPlatform´a report.
The vast majority of organizers report event tech spending makes up to 29% of their budget. A total of 72% of respondents predict digital revenue will increase in the next year, which is up from 64% in July. So, more and more event professionals are beginning to realize the necessity of event tech.
Enhanced Networking Opportunities
According to recent statistics by Freeman, 43% of event attendees find topic-specific meetup opportunities essential, while 38% value after-hours events. In each case, floor plans can help quickly find the areas where events take place, allowing attendees to spend time effectively.
Cost Savings and Efficiency
Automating processes with interactive floor plans can help you focus on the most important tasks and may even help prevent burnout, which affects 20% of event professionals according to Bizzabo.
Moreover, doing it with floor plans is not expensive. The average price of our floor plan is $2000. For comparison, Forrester report highlights that 24% of organizations spend between $10,000 and $50,000 on event tech annually, while 21% spend between $50,000 and $250,000. This makes our floor plans a budget-friendly but effective option.
Boosting Sponsorship Sales
According to ExpoPlatforms report, digital revenue includes all things involving online or technological features and has become an increasingly important part of a leading organizer’s business model. More than a third of eventprofs now expect between 10 and 29% of their annual revenue to come from these channels.
Interactive floor plans play a crucial role in online booth and sponsorship sales. Selling sponsorship options with floor plans, organizers can earn up to $100,000. They can sell logos in header, in booths and featured listings. This makes it easy to increase revenue without much effort in the sales process.
Sustainability and Environmental Impact
With 47% of event teams focusing on reducing environmental impact, digital floor plans offer a sustainable option. They eliminate the need for printed materials and can be updated in real-time, reducing waste and ensuring that attendees always have the most current information.
Conclusion
Interactive floor plans are not just a trend; they are a proven tool for enhancing the event experience, saving organizer's time and increasing revenue. By using them, you can meet the needs of your attendees and sponsors while ensuring a more efficient and sustainable event.
