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An interactive floor plan is not just a map. It can be used for selling booths and sponsorship options, demonstrating the event schedule, preparing for your next show and, of course, digital wayfinding. These features are not used by every event organizer, but understanding them is crucial for maximizing the

Interactive floor plans allow trade shows to receive additional income. We had clients who earned up to 100,000 USD selling sponsorship options. Let's go over how you can do it too. What you can sell?  You can sell: * Featured listings * Logos in header * Logos in booths * Custom

Digital transformation of the trade show industry results in redefining strategies to know clients better and provide them with better services. The choice between interactive floor plans and traditional static maps is one of the things that can improve user engagement and customer experience. Here are the things interactive floor

Among the biggest nightmares of event organizers are key speakers that don’t show up, problems with equipment/electricity on-site and event tech issues. Nobody wants to pay for digital navigation that doesn’t work on-site. Here are some tips to make sure everything will work smoothly at a trade

In the second episode of ExpoTalks we talked with Ali Farr, Head of Sales at Easyfair. We discussed successful strategies for overcoming objections in sponsorship sales, common pitfalls and creative ideas that make attendees remember your brand. You can watch it on YouTube: Or listen to it on Spotify. Hope

Wednesday 29th November | 4pm GMT | 11am EST | 8am PST Ahoy, event planners! Set sail on an adventure to discover the hidden treasures within your events. Navigate uncharted waters with the help of interactive floor plans and unearth the potential buried deep within your event planning strategy. This voyage will equip