Trade Show Planning: 18-Month Checklist and Timeline

A complete trade show planning checklist from 18 months out to show day, with a free downloadable timeline template for organizers.

Trade Show ROI: How Exhibitors and Organizers Measure It

Trade Show ROI: How Exhibitors and Organizers Measure It

Learn how exhibitors and organizers measure trade show ROI, from cost per lead and sales attribution to floor plan analytics, sponsorship ROI, and exhibitor renewals.

Trade Show Planning: 18-Month Checklist and Timeline

Trade Show Planning: 18-Month Checklist and Timeline

A trade show planning checklist breaks a full event build into fixed milestones — typically starting 18 months out with venue and budget decisions, moving through exhibitor sales and marketing at the 12-to-6-month mark, and finishing with logistics, staffing and floor plan finalization in the final weeks before